by Erika Montgomery | Mar 20, 2018 | Marketing
Does your content marketing campaign include visuals? As Senior Director of Publicity Emily Sidley explains in this video, research shows it can make a big difference for engagement. Want to learn more about marketing, social media, blogging and public relations?...
by Erika Montgomery | Mar 19, 2018 | Marketing
While podcasts aren’t exactly new, they have been surging in popularity over the last few years. What does a podcast listener look like? Here are some interesting demographic facts from Podcast Insights: Podcast listeners are much more active on everysocial media...
by Erika Montgomery | Mar 16, 2018 | Marketing
Finding your brand’s voice on social media can be tough. Should you make it professional or playful? Serious or lighthearted? Whatever you choose, your company’s voice should be a natural reflection of your . Although it can be natural to shy away from using humor,...
by Erika Montgomery | Mar 12, 2018 | Digital Marketing
Is content marketing part of your business strategy? It should be! Consumers are actively seeking out information to learn about brands, products and services. Investing in quality content places information where your target market is looking, making it easy for them...
by Erika Montgomery | Mar 9, 2018 | Digital Marketing
Content marketing is a hot topic for 2018 with more businesses jumping on board and vying for consumers’ attention. If you’re trying to get your strategy off the ground this year, check out this all-access boarding pass to content marketing provided by Point Visible,...