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3 Lessons on Brand-Building From Successful Companies 

3 Lessons on Brand-Building From Successful Companies 

by Erika Montgomery | Feb 26, 2017 | Marketing, Public Relations

With so much competition circulating around in almost every industry, it’s becoming even more important for brands to stand out. In fact, Nielsen’s Global New Product Innovation found that nearly 6 in 10 global respondents prefer to buy new products from...
Out of Marketing Luck? 6 Lessons from ‘Schitt’s Creek’

Out of Marketing Luck? 6 Lessons from ‘Schitt’s Creek’

by Erika Montgomery | Feb 23, 2017 | Marketing, Public Relations

I love binge-watching television shows on Netflix, especially since the service allows you to watch multiple seasons at once instead of having to wait each week for a new episode of a show to air. While browsing through my suggested titles, I came across a comedy gem...
[Infographic] 139 Facts and Stats About Instagram

[Infographic] 139 Facts and Stats About Instagram

by Erika Montgomery | Feb 19, 2017 | Social Media

Are you using Instagram as part of your business’ social media strategy? And if so, are your posts as strategic and effective as they can be? These questions and more can be answered by the infographic below! Just some of the fascinating facts include: Instagram has...
Public Relations for Small Business: What You Need to Know

Public Relations for Small Business: What You Need to Know

by Erika Montgomery | Feb 16, 2017 | Public Relations

Have you found your business suddenly picking up and reaching new heights? Do you have bloggers, reporters and journalists knocking down your door to get their hands on your product to share with their audience? Maybe you have an amazing item but you don’t know how to...
3 Helpful Social Media Lessons from “My Cousin Vinny”

3 Helpful Social Media Lessons from “My Cousin Vinny”

by Erika Montgomery | Feb 2, 2017 | Social Media

What do you do on a lazy weekend afternoon? If you’re like me, you search for a good movie to kick back and watch. Most recently I was searching for something to strike my interest and I found it: “My Cousin Vinny.” Per an IMDB plot synopsis, “Bill Gambini and Stanley...
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