Marketing: Lessons from Election Season

Marketing: Lessons from Election Season

It seems nearly everywhere you go, there is some form of campaigning being done with Election Day just around the around the corner. Running an election campaign requires knowing how to increase engagement and includes a lot of pressure for the ultimate return on...
How to Write a Great Headline

How to Write a Great Headline

Extra! Extra! Read All About It! An important part of writing a great press release is having a catchy headline. Headlines are vital because they draw your readers in and let them know what your press release or article is all about.  Here are 4 key elements to...
Reputation Management

Reputation Management

If you haven’t heard, Taylor Swift released her new album, 1989, this Monday. You may or may not like her, but chances are you’ve seen her on a talk show or at least heard her single, “Shake If Off.” While not a particularly deep song, this song proves to be an...
NannySure Helps Keep Children Safe

NannySure Helps Keep Children Safe

Nearly 8 million children are being watched by a nanny or babysitter while their parents are at work. Since daycare centers are filling up quickly, many times parents only have the option of hiring a childcare provider to come into their home while they are away....
4 Ways to Increase Traffic to Your Site

4 Ways to Increase Traffic to Your Site

You have a well-designed website, a solid product and a great business plan. How do you drive traffic to your website and turn those clicks into sales? There are many ways to increase traffic to your site, each with pros and cons. A strong advertising campaign can be...