by Erika Montgomery | May 31, 2021 | Marketing
Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to quickly and concisely explain who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to small...
by Erika Montgomery | May 29, 2021 | Marketing
If there’s one thing that the last few years of the 2010s taught us, it’s that motivated reasoning is powerful. Your company blog is unlikely to be a source of deep controversy, but the point is that appealing to logic may not be as effective as we once thought. ...
by Erika Montgomery | May 26, 2021 | Business Tips
Laundry: my least favorite chore, but alas it must be done if I want to wear clean clothes. Recently I was folding the mountain that had been piling up on the end of our couch when I had a revelation about time management. If I had taken the time to fold the clothes...
by Erika Montgomery | May 25, 2021 | Marketing
Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this episode of Two Minute...
by Erika Montgomery | May 24, 2021 | Marketing
Before a piece of content marketing can be published on social media, a blog, a website or in a newsletter, it typically will go through several rounds of editing to ensure that it is free of errors. The editor is looking for spelling, punctuation and grammar errors,...
