by Erika Montgomery | May 22, 2021 | Marketing
One of the best things a company can do for their content marketing strategy is to create a content calendar for their business. While creating content on the fly has its advantages, and should be applied when appropriate, there are a variety of benefits to having...
by Erika Montgomery | May 19, 2021 | Marketing
Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. In this ...
by Erika Montgomery | May 17, 2021 | Blogging Tips, Marketing
At a time when “alternative facts” are gaining more and more traction online, content marketing strategists, particularly bloggers, may want to rethink their use of logical appeals. If there’s one thing that the last few years of the 2010s taught us, it’s that...
by Erika Montgomery | May 15, 2021 | Marketing
When you’re looking for a public relations company to represent your brand, you want a firm that is going to be a good fit for your corporate culture, listens to your objective needs and above all, is going to be successful at helping your brand reach its objectives....
by Erika Montgomery | May 12, 2021 | Marketing
Building brand awareness is one of the biggest challenges for new businesses and startups. They often don’t have the means and channels that big businesses have at their disposal and can’t afford to spend thousands on huge marketing campaigns that might not even bear...
