by Erika Montgomery | May 11, 2021 | Marketing
A niche social media network is a social media platform that focuses on a specific interest group or demographic. They are different from the popular social media platforms of Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat and Tik Tok, in that they do not...
by Erika Montgomery | May 10, 2021 | Marketing
Storytelling marketing is using narrative to communicate a message to an audience. The message should make the viewer feel something that drives them to take action. It is considered an art form requiring creativity, insight, practice and skill. It is not an overnight...
by Erika Montgomery | May 8, 2021 | Marketing
In today’s age, individuals now have access to social media everywhere they go. One of the reasons social media marketing is so effective is because it’s a fun and engaging way to collect and share information. People are able to share their stories, ideas and values...
by Erika Montgomery | May 5, 2021 | Public Relations
Public relations is one of the most commonly misinterpreted industries around, and while its value is undeniable among industry professionals, it is important to spread the word of its worth among business owners and entrepreneurs. In this blog post, we will identify...
by Erika Montgomery | May 4, 2021 | Marketing
We have all heard of the 5 W’s of journalism: who, what, when, where and why. They are the elements of information gathering needed to get the full story. But the 5 W’s do not just apply to journalism; they can also apply to your business strategy in marketing....
