by Erika Montgomery | Mar 23, 2021 | Marketing
Almost everyone uses social media in some way, shape or form. According to Oberlo, the most recent numbers show that there are 3.78 billion social media users worldwide in 2021. It’s also 920 million more than the number of social users in 2017, which represents a...
by Erika Montgomery | Mar 22, 2021 | Marketing
Podcasts have been around for some time, but podcasting for business is just now starting to get the recognition they deserve as an effective content marketing tool. Too often, they’re overlooked for the more common options of blogging and social media. In doing so,...
by Erika Montgomery | Mar 20, 2021 | Marketing
Research shows the power of visuals in a business’ content marketing campaign. According to Hubspot: Content marketing gets three times more leads than paid search advertising, 45% of B2C marketers believe visual content is their most important type of content and...
by Erika Montgomery | Mar 17, 2021 | Marketing
The exclamation point is the black sheep of the grammar world. Author F. Scott Fitzgerald once said, “Cut out all those exclamation points. An exclamation point is like laughing at your own joke.” The point’s bad rap is due to overuse. However, when utilized...
by Erika Montgomery | Mar 16, 2021 | Marketing
You likely know your business needs marketing and public relations, but how much should you budget for it? In this episode of Two Minute Marketing Tips, I cover if it’s best to hire a marketing and PR firm or an in-house marketing and PR employee and the...
