by Erika Montgomery | Aug 17, 2020 | Marketing
If you’ve ever watched “Parks and Recreation,” you know how diverse the characters are. Some are enthusiastic and passionate, while others secretly try to dismantle the parks department from within. Although it’s surprising, the dynamic of this group makes...
by Erika Montgomery | Aug 15, 2020 | Marketing
You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? In this episode of Two Minute Marketing Tips, hosted by Three Girls...
by Erika Montgomery | Aug 14, 2020 | Marketing
Video marketing is an excellent way to draw in new customers, and keep your current viewers interested in your business. Twitter, Facebook and Instagram easily allow you to upload videos, and use hashtags to broaden your exposure. While jumping into videography...
by Erika Montgomery | Aug 12, 2020 | Social Media
A business that follows the Six Sigma principles is one that focuses upon maximizing customer value and minimizing waste at the same time. In other words, you want to be able to give your customers a lot of value through your products and...
by Erika Montgomery | Aug 10, 2020 | Marketing
Why create an Instagram ad for your company? According to Instagram, there are 400 million users and 80 million posts daily. In addition, paying for advertisements need not be a large financial commitment. Instagram will try to get you as many results as possible for...