by Erika Montgomery | Aug 5, 2020 | Marketing
Building brand awareness is one of the biggest challenges for new businesses and startups. They often don’t have the means and channels that big businesses have at their disposal, and can’t afford to spend thousands on huge marketing campaigns that might not even bear...
by Erika Montgomery | Aug 3, 2020 | Marketing
How do you take high-quality photos of your, or another businesses’, products or services? It’s more than an expensive camera. In this article, I will cover the equipment, materials, content and planning that goes into planning a photoshoot that results in the perfect...
by Erika Montgomery | Jul 29, 2020 | Public Relations
I am growing an avocado tree from a seed and although it seems like something that can’t possibly relate to public relations, the experience has taught me a ton of PR lessons! Avocado is a tricky plant to grow and after several unsuccessful attempts, finally sprouting...
by Erika Montgomery | Jul 27, 2020 | Marketing
It’s rare that a new social media platform comes to light and becomes mainstream, let alone one that adds value to a company’s social media strategy. With that being said, TikTok, and its video content capabilities, are currently taking the world by storm. What...
by Erika Montgomery | Jul 20, 2020 | Marketing
In the golden age of reboots and reunion specials, NBC’s 30 Rock aired a special episode to promote the new Peacock streaming service, reminding the world why we loved the show so much in the first place. In honor of its too-brief return, here are five valuable...
