[Social Media Marketing] 4 Tips for Turning Fans into Customers

by Erika Montgomery | Sep 15, 2015 | Blogging Tips, Social Media

Whether you have thousands of fans or only a few, many business owners want to try out social media marketing to sell their products and services. While these platforms are a great place to share interesting content, spread messages and let people know about your...

Roping Bulls and Riding Horses: 3 Marketing Lessons from the Walla Walla Rodeo

by Erika Montgomery | Sep 8, 2015 | Blogging Tips, Marketing, Social Media

Over Labor Day weekend, I went to the Walla Walla Fair and Rodeo for the first time. In addition to seeing giant produce, prize-winning livestock and eating an order of French fries as big as my head, I picked up a couple of useful marketing lessons. Here are three...

Generating Blog Topics: 4 More Places to Find Inspiration

by Erika Montgomery | Aug 27, 2015 | Blogging Tips

We recently shared four great places to look for inspiration when generating blog topics, which included answering commonly asked questions, writing a how-to article or guest post and reading other industry publications. If you’ve exhausted these avenues, luckily...

3 PR Lessons from Rhubarb

by Erika Montgomery | Aug 25, 2015 | Blogging Tips, Public Relations

Rhubarb is a slightly misunderstood plant; its stalks are colorful, alien and kind of hard to eat. Since you have to cook it and add sugar or other fruits to mask the tart taste, many cooks steer clear from it in the kitchen. I recently harvested a bunch of rhubarb...

3 Content Marketing Lessons from BoJack Horseman

by Erika Montgomery | Aug 20, 2015 | Blogging Tips, Marketing

BoJack Horseman is one of my favorite new shows to binge-watch; it’s off-the-wall, satirical and witty. After devouring Season 2 on the day it came out, I’ve already seen the series multiple times over and was impressed with Netflix’s new strategy. By creating their...

[Twitter Tips] 3 Great Biography Examples

by Erika Montgomery | Aug 18, 2015 | Blogging Tips, Social Media

We recently shared some Twitter tips for writing your page’s biography. In addition to making your description searchable, unique and relevant in 160 characters or less, you also want to showcase a bit of your personality. Determine what makes your business special...