by Erika Montgomery | May 12, 2015 | Blogging Tips
We recently shared an article about using Pinterest for business and the ability to take advantage of its new advertising feature, promoted pins. After testing the program with a few select advertisers, Pinterest found sponsored pins preformed the same or better than...
by Erika Montgomery | May 7, 2015 | Blogging Tips, Marketing
Last weekend, I had the opportunity to get outside and enjoy working at a farmer’s market selling produce and vegetable starts. Selling home-grown herbs and getting to know other local farmers was such a fun experience and I noticed quite a few similarities with...
by Erika Montgomery | May 5, 2015 | Blogging Tips
Effective communication encompasses more than just speaking clearly; all aspects of your brand’s image must be considered. The typeface on materials you distribute should help customers better understand who you are. While you may be limited in font options depending...
by Erika Montgomery | Apr 28, 2015 | Blogging Tips, Public Relations
Over the weekend, I got some R&R and enjoyed one of my favorite activities: building a puzzle! Sorting, categorizing and connecting the pieces is a fun and challenging way to pass the time; I quickly realized there were quite a few PR lessons I could apply from...
by Erika Montgomery | Apr 21, 2015 | Blogging Tips, Public Relations
This weekend, it was warm enough to go to the river and enjoy some fun in the sun with my dog and husband. After splashing in the waves and eating sushi on the shoreline, I thought of a few PR lessons from the experience to share. Here are 3 lessons from a day by the...
by Erika Montgomery | Apr 14, 2015 | Blogging Tips, Public Relations
I recently adopted a rescued border collie and welcomed him as a new member of my family! After getting over the jitters of an additional responsibility and taking my new best friend home, I realized the process had quite a few similarities with a public relations...