by Erika Montgomery | Apr 9, 2015 | Blogging Tips
Social media marketing can be extremely helpful to build your brand’s following and increase awareness of your company. Posting on social media regularly is important for online exposure, but there are other ways to insert creativity into your campaigns. These 3...
by Erika Montgomery | Apr 7, 2015 | Blogging Tips
We talked recently about user statistics and demographic information for Facebook, LinkedIn and Instagram, but are you using Google+ as part of your social media marketing plans? Google+ is a unique and newer network with a different audience than bigger channels like...
by Erika Montgomery | Mar 24, 2015 | Blogging Tips, Media Coverage
Great relationships between businesses and the media can be tricky to manage. Journalists are short on time so tactics like perfecting your pitching strategy or sending newsworthy press releases are good ways to meet their needs. Here are 3 ideas for going above and...
by Erika Montgomery | Mar 23, 2015 | Blogging Tips, Marketing, Social Media
Is content marketing part of your public relations plan? If you blog for your business, manage your company’s social media accounts (such as Facebook or Google+) or send out an e-newsletter, then the answer is yes! How can you be sure each piece of content you create...
by Erika Montgomery | Mar 19, 2015 | Blogging Tips, Public Relations
Spring begins tomorrow, so it’s time to think about the wonderful things that come with it like hiking, flowers and sunshine! But spring also means spring cleaning and taking time for refreshed organization. Here are three PR lessons from spring cleaning you can apply...
by Erika Montgomery | Mar 17, 2015 | Blogging Tips, Public Relations
The care that goes into creating a glass of your favorite wine is very similar to the work that goes on behind the scenes of a public relations campaign. The wine industry is huge and diverse, just like the world of PR. Here are 4 PR lessons from the wine industry you...
