What Makes a Story Newsworthy?

by Erika Montgomery | Dec 10, 2015 | Blogging Tips, Public Relations

Companies looking to spread the good news about their initiatives, products and services have many options for getting the word out, but often are unsure of how to determine if their content is newsworthy. While social media marketing is a perfect avenue for spreading...

[Reputation Management] 3 Tips for Keeping your Brand’s Online Image Positive

by Erika Montgomery | Dec 8, 2015 | Blogging Tips, Public Relations

Your business’ reputation is important to manage closely to avoid potential crises and negative publicity. There are several things you can do online to make sure you brand’s image remains top-of-mind and is shown in a positive light. Being proactive to optimize...

[Writing a Pitch] 3 Common Mistakes when Emailing Journalists

by Erika Montgomery | Dec 1, 2015 | Blogging Tips, Public Relations

Contacting the media and getting your brand placed in a story all begins with writing a pitch. Crafting a message that is strong and interesting can be a challenge and there are several mistakes many PR pros may make during the process. Here are three common follies...

[Defining Public Relations] “PR is Now _____” Infographic

by Erika Montgomery | Nov 30, 2015 | Public Relations

As technology continues to evolve, and the field of public relations along with it, this question keeps coming up: “What is PR?” PR Newswire recently took on the task of redefining public relations. They asked their followers to fill in the blank, “PR is now _____,”...

Getting the Most Out of Media Coverage: 3 Tips

by Erika Montgomery | Nov 10, 2015 | Blogging Tips, Media Coverage, Public Relations, Social Media

Recently, we wrote a post about leveraging your editorial media coverage to achieve maximum success. If you’ve just received some great PR, you’ll want to make sure everyone knows about it! In addition to writing a blog post about the mention, pinning it on Pinterest...

3 PR Lessons from Carving a Pine-O-Lantern

by Erika Montgomery | Oct 29, 2015 | Blogging Tips, Public Relations

In addition to seasonal pumpkin carving this year, I decided to do something different and carve a pineapple. By carving something exotic during the first truly frigid weather of the season, it made the night feel more like a luau than preparing for Halloween. I also...