by Erika Montgomery | Nov 9, 2011 | Marketing, Media Coverage, Public Relations, Three Girls Media
In our last post, we gave you a specific timeline to follow in order to have the best chances of getting free publicity for your company, products or services during the busy holiday season. In this post, we highlight four more insider tips, which will add to your...
by Erika Montgomery | Nov 9, 2011 | Media Coverage, Public Relations, Three Girls Media
You say it every year: “I can’t believe it’s the holidays already!” If you are a business owner, you can’t afford to let the holidays sneak up on you. Being unprepared for holiday marketing robs you of many opportunities to get lucrative, free exposure!...
by Erika Montgomery | Oct 31, 2011 | Marketing, Media Coverage, Public Relations
There are a lot of misconceptions when it comes to PR (Public Relations). As a PR pro, I frequently talk to people who have no idea what I do. Some think it’s all about press releases, others assume I write ads. Here is the truth about 4 PR Myths I hear all the time:...
by Erika Montgomery | Oct 13, 2011 | Media Coverage, Public Relations, Three Girls Media
Although many people get their news in the fast-breaking format of the Internet, traditional media (TV, radio, magazines, trade publications and newspapers) still inform us in an impactful way. Magazines and newspapers carry often in-depth information with more...
by Erika Montgomery | Oct 3, 2011 | Public Relations
There are lots of cassette tapes out there with terrific information on them, but if you can’t find a tape player they might as well be blank. The same is true for your important message. In order for your announcement to be printed in the newspaper, mentioned on...
by Erika Montgomery | Sep 29, 2011 | Public Relations, Three Girls Media
You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? “Publicity” is a specialized field, in which...
