by Erika Montgomery | Jul 27, 2022 | Marketing
NBC’s “30 Rock” is witty, entertaining and quite surprisingly chock full of valuable marketing lessons. Take a walk down memory lane with me as I discuss five important content marketing lessons you can learn from this fan favorite. Know When To Embrace Change In the...
by Erika Montgomery | Jul 11, 2022 | Marketing
For as long as they’ve been made, coming-of-age films’ marketing strategy has targeted audiences experiencing that coming-of-age themselves, working as a makeshift how-to guide for adolescents. This isn’t the case with Greta Gerwig’s directorial debut “Lady Bird,”...
by Erika Montgomery | Jul 6, 2022 | Marketing, Social Media
What is a niche social network? A niche social network is a social media platform that focuses on a specific interest group or demographic. They are different from the popular social media platforms of Facebook, Twitter, Instagram, YouTube, LinkedIn, Snapchat and Tik...
by Erika Montgomery | Jul 4, 2022 | Marketing, Social Media
User-generated content (UGC) has become a bedrock strategy for marketers everywhere. You’ll begin to understand why it’s helping to amplify social media content when you discover how you can use it to elevate your brand. In fact, many companies aren’t aware that...
by Phoebe | Jul 1, 2022 | Digital Marketing, Social Media
While it might be tempting to post every time you get excited about something, it’s better for engagement to stick to a consistent posting schedule — fur real! If you don’t, your content will get lost in the thousands of posts your audience sees daily. Schedule posts...
