by Erika Montgomery | Apr 22, 2020 | Marketing
Videos continue to be one of the most effective channels for customer engagement. Wyzowl reports that potential customers are 84 percent more likely to buy a product if they have watched a product video. The challenge for brands, however, lies with making sure that...
by Erika Montgomery | Apr 20, 2020 | Public Relations
Public relations firms offer a wide variety of services and how they can help your company succeed may differ from agency to agency. When you’re looking for a public relations company to represent your brand, you want a firm that is going to be a good fit for your...
by Erika Montgomery | Apr 15, 2020 | Marketing
Research shows the power of visuals in a business’ marketing campaign. According to Hubspot: Content marketing gets three times more leads than paid search advertising45% of B2C marketers believe visual content is their most important type of content.After watching a...
by Erika Montgomery | Apr 8, 2020 | Marketing
This article was originally posted on October 5th, 2018. The exclamation point is the black sheep of the grammar world. The author F. Scott Fitzgerald once said, “Cut out all those exclamation points. An exclamation point is like laughing at your own joke.” The...
by Erika Montgomery | Apr 6, 2020 | Marketing
Social media video will take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, social media video can be an even stronger medium to attract attention...
