by Erika Montgomery | Jul 22, 2019 | Social Media
A version of this post originally ran in June 2017. Social media marketing has become one of the most effective marketing tools ever. As you develop your marketing strategy, including social media to boost your company’s brand awareness is a no-brainer. But...
by Erika Montgomery | Jul 19, 2019 | Marketing
Social media influencer marketing is a powerful digital marketing strategy that can create quick sales conversions, increase brand visibility and drive genuine engagement for your company. Influencers are people who affect and inspire others through social media...
by Erika Montgomery | Jul 16, 2019 | Marketing, Social Media
Social media is one of the most important tools you can use to connect with your online audience, but if you’re not including engaging visuals in your updates, you may be missing out on numerous opportunities to increase your engagement. In this week’s video,...
by Erika Montgomery | Jul 15, 2019 | Digital Marketing, Social Media
It’s no secret the future of social media is video content, according to HubSpot, over 50% of people prefer to watch videos over other media content. Whether that be a live video or on-demand video, you need to know how to film video and where to upload it...
by Erika Montgomery | Jul 5, 2019 | Marketing
Email marketing is a crucial facet of an effective digital marketing strategy, with 80% of retail professionals indicating that email is their most important contributor to customer retention. In order to use email marketing most effectively to boost conversion...
