by Erika Montgomery | Jun 18, 2018 | Marketing
A few months ago, we touched briefly on one of 2018’s hottest marketing trends: influencer marketing. In the golden age of social media, your target audience is more likely to listen to the opinion of their favorite social media star than a stuffy traditional...
by Erika Montgomery | Jun 15, 2018 | Digital Marketing
Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if they have watched a product video. The challenge for brands, however, lies with making sure that your videos stand...
by Erika Montgomery | Jun 8, 2018 | Social Media
In this day and age, social media holds a value that businesses simply cannot ignore. It doesn’t matter if you run a three-person graphic art business or a 500-strong financial services company. If you’re not using social media, you’re costing your...
by Erika Montgomery | Jun 4, 2018 | Digital Marketing
When it comes to successful marketing strategies, did you know email marketing consistently ranks as one of the best tactics? Studies show email has a median ROI of 122 percent; this is more than four times higher than other top strategies, including social media. In...
by Erika Montgomery | May 28, 2018 | Social Media
Are you excited for season 5 of Arrested Development like me? With the show’s new start ahead of us and a little word association, I was inspired to share examples of content development that can help business owners like yourself. Content is the backbone of any...
