by Three Girls Media | Nov 10, 2021 | Marketing, Social Media
In the Western tradition of plays, novels and folktales, the stories of characters we love tend to follow a similar arc. We call this plot scaffold the three-act structure. Originating from Shakespearean plays like “Hamlet” and “Macbeth,” this template can be broken...
by Erika Montgomery | Jun 7, 2021 | Marketing
Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point, and a big part of that is writing in a way that connects with your target audience and clearly shows...