by Erika Montgomery | Jun 10, 2019 | Social Media
A version of this post originally ran in July 2018. This is why it’s so important to create stellar social media updates for your brand. The number of people on social media is astonishing. According to Statista, “In 2019, it is estimated that there are around...
by Erika Montgomery | May 28, 2019 | Digital Marketing
Make sure your blog post titles fit the four U’s of headline writing! CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley share what they are in this video. Want to learn more about marketing, social media, blogging and public relations? Check...
by Erika Montgomery | Apr 12, 2019 | Marketing
Style guides are commonplace in journalism and academia, however, most businesses have a specific style for their marketing, whether they realize it or not. This includes the messaging, design and overall feel of things like billboards, blog articles, advertisements...
by Erika Montgomery | Mar 1, 2019 | Marketing
Although it might seem trivial, your grammar and punctuation determine your online voice; it’s critical for effective content creation. If your posts are rampant with incorrect spelling, numerous typos and confusing grammar, you lose your credibility – regardless of...
by Erika Montgomery | Feb 26, 2019 | Marketing
Are the words you choose when writing blog articles, social media posts, emails, website copy or collateral truly effective, or on the generic and boring side? It pays to use colorful, descriptive and accurate language for all of your writing projects. In this helpful...
