Digital Media is the New Black?
The future business strategy of social media and public relations continues to evolve because of rising use of digital public relations tools. As users continue to engage via social media and mobile media, the public relations methods used in the past must adapt to the changing times and technology. Gone are the days of manual press clippings as the era of digital analytics and mobile applications arrives in style.
4 Future Business Strategy Tips for Public Relations & Social Media
1. Brand Journalists: Journalists’ business strategy continues to expand due to rising popularity of digital news and mobile media. Brand journalists work on behalf of companies to incorporate their products or services into an entertaining and informational news piece, blog article or mobile media post.
2. Blogging: No longer just a tool for keeping an online journal, blogging has evolved into a lucrative career for top bloggers and opinion leaders. Integrating blogs into your business strategy will foster engagement with the targeted audience by using search engine optimization and digital analytics to drive traffic and increase the return on investment.
3. Digital Analytics: Meeting the audience where they are will be essential to the future of any business strategy. Using tools such as Google Analytics or Facebook insights will provide information that can strengthen an organization’s ability to reach their target audience through social media and mobile media.
4. Content Creation: Publicists of the future will be expected to do more than media coordination or press release distribution. The role of the publicist continues to grow as responsibilities change. Those pursuing a career in public relations will need to be able to develop and implement content for social media, a task that was previously typically reserved for journalists and editors.
Maintaining a strong digital footprint is a necessity in 2014, and the need to expand will only continue as mobile media usage continues to rise. How can your small business keep up with the times? Contact Three Girls Media to learn more about how we can spread the good news about YOU with our expert team of publicists today!
Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!
Photo Credit: StockVault