What YouTube channels are you subscribed to?
YouTube is currently the second largest search engine in the world and the number of searches are only getting bigger. What was once the go-to place for surprised squirrels and kids playing with light sabers is now the sought after place to solve life’s daily problems. One of my personal favorite channels on YouTube is Heidi Powell’s. Heidi and her husband Chris are super trainers who work on Extreme Weight Loss and provide health and fitness tips on her channel. After exploring and using her site, I noticed 3 things that she did well and how you can learn from the site.
- Make It Easy and Accessible To Subscribe
Views on videos are great, but subscribers equal loyal customers. When YouTubers subscribe to your channel they are instantly notified and updated to when you post a new video; this makes it so easy for fans to watch your latest work. Heidi makes it seamless to subscribe: the end of her videos have a graphic that includes a call-to-action to enroll and at the end of her visual, the subscribe button appears again, like it does on her homepage.
- Answer Questions
One of the most interesting aspects of Hedi’s page is the “Q&A with the Powell’s” playlist. Heidi and her husband, Chris, sit down and answer fan questions and problems they have come across in the health and fitness industry. Now, some may think that answering questions is giving away the farm, but it actually draws people in. Chances are, if fans and customers have questions once, they will have another one and you want to be the channel they turn to.
- Have A Variety of Content
As mentioned above, Heidi and Chris sit down and answer questions, but there is much more to her channel than that. She includes fun videos of her kids working out, gives insight into her own lifestyle and has a gust vlogger series. Even though there is a variety of content, it all stays under the same topic umbrella: health and fitness. Don’t be afraid of exploring new lanes and avenues on your channel; just make sure it stays on message and brand.
Creating a YouTube channel is a great way to share and spread knowledge and information about your business. If you’re thinking about making an account, Heidi Powell’s YouTube account is a great place for inspiration and presenting yourself as an industry leader and expert. Does your business have a YouTube account? What other tips and tricks would you share?
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