Adding hashtags in your company’s posts on platforms like Facebook, Twitter, Google+ or Instagram is a great way to include your message in relevant conversations or give your customers a searchable way to learn about or talk about your brand. Many business owners don’t know how to use hashtags to make the most of their social media updates. Here are some tips to help you use them effectively.
6 Common Hashtag Questions
- What is a hashtag? A hashtag is simply the pound symbol (#) in front of the word, words or phrase you are categorizing your topic into. Common trends that are sorted using a simple hashtag could be #Gift or #Shopping.
- How do I enter the conversation? Figuring out what hashtag is the best fit for the topic you are trying to write about can be hard. Thankfully, there are quite a few websites designed to follow trends and help users identify them. Hashtags.org, TweetChat.com, Search.Twitter.com or Twubs.com are good options to find real-time information on hashtags and conversations with lots of traction.
- How do I use multiple words? Many categories have hashtags with multiple words in them such as #ThrowbackThursday or an event name like #MarchMadness. When using multiple words in your hashtags, capitalize the first letter of each new word to make it easy for your readers to identify what you are saying.
- Can I make my own? Absolutely! Creating your own keywords for your customers and followers to use is a great way to spread the word about your business or event. Create a few keywords like your business name or a unique, catchy phrase and share them with your followers to use when they mention you. This can also be a great way to get customer feedback about a new product or service and gain valuable insight.
- Is it okay to use more than one? The answer is yes, but up to a point. The most you’ll want to use per post is three because research shows engagement actually declines when 4 or more are used. Not sure what else to add? The site Hashtagify.Me is a great way to find hashtags related to any word or phrase you want to use.
- Should I only use hashtags on Twitter? Even though Twitter is the birthplace of hashtags when it comes to social media, using your hashtags across all of your channels will establish consistency. Many social media platforms, including Instagram, Facebook and Google+, have integrated the use of hashtags to allow your followers to easily identify you. However, how hashtags are used on the platforms varies slightly.
Popular Hashtags for Every Day
The first day of the work week tends to be public enemy number one for most people and there’s no shying away from it on social media. If you or your team is slow to start on Monday, post a picture with cups of coffee and the hashtag #ManicMonday to relate to others who are having a hard time at the beginning of the week.
Tuesdays are a great day to reflect on the progress your business and team has made. Recognize how far you’ve come and celebrate with the hashtag, #TuesdayTreat.
Use the middle of the week to mention on all the good things that have happened to your company. This is an ideal time to post a meme or picture with a positive quote. Whether it’s about wellness or business, make sure the message is inspiring.
#ThrowbackThursday or #TBT
One of the most popular trends on social media is #ThrowbackThursday. Now, many of the #TBT posts may be people posting pictures of themselves from years ago or photos of kids and their parents, but there is room for your business in there too. Use the hashtag to post a picture of what your business looked like when it first started or an accomplishment you’re still proud of. Use this as a day to reminisce.
#FollowFriday or #FF
#FollowFriday is a great way to share information and spread the word about different accounts. If you have relationships with other brands or businesses in your community, include their social media handle and encourage your fans to follow them.
Saturday, for many people, is the time to get out there and shake off the week. If you or your team did something exciting or interesting this is the time to share it; fans appreciate the personal connection.
#SelfieSunday or #SS
You don’t have to be a celebrity to take a selfie and post it on social media. Selfies can be a great way to share your weekend with fans and encourage them to post and share as well. If your business is open on the weekends, it can also be a great way to show customers a “day-in-the-life” glimpse of your company.
Keeping your social media platforms current is always essential for campaign success. In addition to the traditional holidays we are all used to, there are also hashtag holidays that come with their own special tag. Here are three ways you can include these celebrations in your social media campaigns.
- Find a List of Hashtag Holidays: Because you want to be included in the conversation, make sure you’re using the same hashtag as everyone else. Finding a list of popular hashtag holidays, like this one from SproutSocial, will not only help you know when they are, but what tag line to use.
- Add Your Own Flair: Use fun hashtags related to these holidays. These hashtags don’t need to always be directly connected to your service or product, but should be a fun way to keep your fans and followers interested in your page. For example, April 21 is #GetToKnowYourCustomersDay, so why not throw in a second hashtag like #YouMatterToUs or #WeLoveOurCustomers or ask a question with #WouldYouRather.
- Engagement and Contests: We love social media contests and giveaways, and hashtag holidays are a great chance to take advantage of the concept. Consider contests that are relevant to the holiday and your brand. The opportunities are endless and creativity is the key!
3 Reasons to Promote a Custom Hashtag for an Event
Publicizing events can be a tough job, so why not enlist your event attendees to do it for you? Creating a custom hashtag for your event will generate buzz and encourage your followers to get involved. Here are three reasons you need a hashtag that will increase awareness and generate interest for your next event using social media management.
- Increase Engagement: Practice excellent social media management by getting event attendees to use a custom hashtag during an event; you will also encourage them to get involved and promote interactive engagement. Consider setting up a board so that a live feed can be displayed to showcase attendees’ social media posts that contain your event’s custom hashtag.
- Hassle-Free Publicity: Capturing each moment of an event is nearly impossible, especially for large-scale functions. You can use social media management effectively by providing your attendees with a hashtag that will allow them photograph your event and share them with their own followers on social media. This will expand your event’s reach to numerous users on platforms such as Twitter, Instagram, Google+ and Facebook.
- Instant Feedback: Getting event attendees to respond to a post-event survey can be a daunting task, but a custom hashtag will allow you to stay on top of everything at an event as it happens via social media. As attendees post messages and photos from the event, you will also be able to engage with them long after the party is over. Consider following attendees who utilized social media as a way to be engaged while at your event to strengthen the relationship with your audience. The best social media management is demonstrated as a two-way street!
Creating a custom hashtag for your next event is a simple and cost-effective social media management tactic to increase publicity and drive engagement before, during and after an event. Be sure to choose a unique and memorable hashtag to ensure that guests are able to easily participate and increase your reach while saving you time and money.
Hashtags are a great way to engage the followers you already have as well as get the attention of other potential customers. What hashtags have worked for your business? If you, your business or anyone you know is looking to grow a brand online with some quality social media marketing, contact Three Girls Media Inc., today; we are happy to help!