Clients in the News – March 2017

Happy April! As we begin the second quarter of 2017, we wanted to recap some of the fantastic editorial media coverage that came out on behalf of Three Girls Media and our clients in March. Keep reading to check it out!

Media Outlet: Yahoo! Style
Client: Curvy Girl Lingerie
From the Article: “With the company motto of ‘sexy is NOT a size’, Curvy Girl is showing that plus size lingerie can be delicate, fun, and sexy!”
Read More: https://www.yahoo.com/style/where-to-shop-cute-and-sexy-plus-size-lingerie-now-152957997.htmlhttps://www.yahoo.com/style/where-to-shop-cute-and-sexy-plus-size-lingerie-now-152957997.html

Media Outlet: The Advocate
Client: Michelle-Lael Norsworthy, Joan’s House
From the Article: “That doesn’t mean Norsworthy has given up. The firebrand has a new goal in sight. She’s founded a nonprofit organization and is intent on opening Joan’s House Shelter, which will offer women and trans people (especially recent parolees) transitional housing and food.”
Read More: http://www.advocate.com/current-issue/2017/3/07/trans-ex-con-helped-make-history

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Clients in the News – February 2017

Happy March! With two months of 2017 behind us, we’ve had some fantastic editorial media coverage come out for Three Girls Media and our clients. Here’s the latest and greatest from the past 28 days.

Media Outlet: AskMen
Client: Curvy Girl Lingerie
From the Article: “‘The reverse cowgirl also works great for couples whose male partner has a large belly,’ says Chrystal Bougon, founder of Curvy Girl Inc. points out.”
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Media Outlet: San Francisco Chronicle Online
Client: Michelle-Lael Norsworthy
From the Article: “Norsworthy’s surgery was covered by Medi-Cal. She directs a nonprofit organization that is raising money to open a home in San Francisco called Joan’s House for other transgender individuals during their periods of transition.”
Read More: http://www.sfgate.com/bayarea/article/Former-California-inmate-finally-has-10924841.php

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Clients in the News – January 2017

Can you believe it’s already February? We hope your 2017 is off to a good start and your public relations and marketing goals are shaping up nicely. If you want to see your business in the news, please contact us to find out how we can help! In the meantime, here’s some fantastic coverage that came out in the last month.

Media Outlet: Black Business Moguls Magazine
Client: Three Girls Media’s CEO, Erika Taylor Montgomery
From the Article: “‘Are you wondering what clients would think of your new service or widget? Present it on Twitter with a customized hashtag and request for opinions,’ according to Erika Taylor Montgomery.”
Read More: https://issuu.com/mogulsmagazine/docs/moguls-winter-final_2017

Media Outlet: The Washington Blade
Client: Michelle-Lael Norsworthy
From the Article: “Ultimately, the core of our identity is what’s truly at stake. My story is similar to so many other transgender men and women, and they’re why I continue to advocate.”
Read More: https://www.washingtonblade.com/2017/01/28/inmates-need-gender-affirming-surgery/

Media Outlet: Kelly’s Thoughts On Things
Client: Curvy Girl Lingerie
From the Article: “The Curve Cassie Underwire Bra w/Gartered Skirt & Panty Set can make any woman feel special. This is an irresistible two-tone stretch laced with underwire bra. Also with the gartered high waist panty gives the whole peek-a-boo effect special for any occasion.”
Read More: http://kellysthoughtsonthings.com/gift-selections-that-curvy-women-will-love/

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3 Amazing Media Relations Tools and How to Create Them

media tools

Learn about 3 tools to have handy when working with the media and how to create them.

Media pitching is a terrific, cost-effective strategy to get your business more exposure. When you’re ready to tell the world about what your company has to offer, make sure you have all the elements prepped for the press when they come searching to find out more! These crucial components include an Electronic Press Kit, professional biography and other visual collateral used in building your brand.

Building an Electronic Press Kit for the Media

An Electronic Press Kit (EPK) is a fact-based document created to provide the media with instant, 24-hour access to all the details of your product in a format they’re familiar with. The Electronic Press Kit’s copy should be clear and concise, designed to provide the media just the facts without a lot of fluffy filler words or advertising ‘sales’ language. Journalists and reporters are savvy and prefer information in a more straightforward manner.

So how do you create an Electronic Press Kit? EPKs are pretty simple to create once you understand the main point is to answer the five W’s – Who, What, When, Where and Why. When Three Girls generates a new Electronic Press Kit, we answer these specific questions: Continue reading

Clients in the News – December 2016

Happy New Year! What public relations and marketing goals are you working towards for 2017? If you want to see your business in the news, please contact us to find out how we can help! In the meantime, here’s some fantastic coverage that came out at the end of 2016.

Media Outlet: KCBS-SF Radio
Client: Joan’s House
From the Segment: “Recently released from prison, [Michelle-Lael Norsworthy] has made it her mission to open a nonprofit transitional shelter for transgender former prisoners and others, and has put together an impressive board of directors.”
Learn More: https://joanshouseshelter.wordpress.com/

Media Outlet: Business 2 Community
Client: Three Girls Media’s Emily Sidley & Beth Adan
From the Article: “Brands will need comprehensive strategies that provide consumers with multiple touch points while offering the same key message.”
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Media Outlet: Elite Daily
Client: Adam & Eve
From the Article: “If you’re aiming to please, a gift of this caliber is a surefire way to help get the job done.”
Read More: http://elitedaily.com/dating/holiday-gift-ideas-new-boyfriend/1710944/

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