Your first step in creating a brand is finding your corporate identity.
Are you laying the foundation for your business’ brand, or looking to rebrand and refresh it? Whatever step you are at in the branding process, these tricks and tips will help build a solid foundation for your business.
Any branding a business produces should support and be in line with the “big picture,” or the overall plan and end goals. Elements of branding include colors, fonts, the business’ voice, activity on social media and so much more.
Defining Corporate Identity & Branding
The first step in positioning your company for success is finding your corporate identity. Consider these questions to understand the foundation of your brand:
- Where does your company sit within the market? Hubspot recommends the SWOT analysis – look at your Strengths, Weaknesses, Opportunities and Threats.
- What’s your company’s vision? Create a one sentence statement that encapsulates your business’ value, distinctiveness and future.
- What’s your company’s mission? This should be straightforward and clearly explain your business’ purpose.
- What essence, or intangible emotion, do you want people to feel when they think about your business? Think of words like “safe,” “luxurious” and “inspirational.” According to AMP Agency, a brand’s essence should focus on one or two words, be unique and delivered consistently.
How can you increase your brand’s visibility? This post explains.
Whether you’re a small start-up with high hopes and strategies in place, or an established and well-loved business, growing brand visibility should always be a priority.
Growing your customer base through visibility is usually the backbone of any business, as it brings in revenue and establishes a reputation that can promote the longevity of a company. Circle Research in fact, found that 77 percent of B2B marketing leaders believe strong branding and awareness is critical to the growth of a company.
So how can you increase your brand visibility? Whether it’s guerrilla marketing, traditional approaches or using the contemporary digital environment, there are a number of proven ways to get your brand name out there. Let’s take a look at some of the best methods.
1. Partner Up
By attaching yourself to another established brand, you ultimately gain access to their customer base. Therefore, try and pursue beneficial partnerships by approaching companies that already have engagement with your target market — look into what they enjoy, who they currently buy with and brands they already love and approach these businesses. You could also pursue partnerships by sponsoring events, hosting events and teaming up with charities as a way to let people know of your brand. Continue reading
How are you saving money in 2018? See how I explain how to follow through on this marketing resolution.
As 2017 comes to a close, we look to the New Year with hope and excitement. You may have set your personal resolutions, but have you thought about marketing goals for your company? In 2018, you can strengthen your public relations efforts and see great results. You want to engage with your audience, build relationships and try something new. Below are five common personal resolutions, and how you can use them in your company’s public relations and marketing efforts in the coming year.
Marketing Resolution 1: Save Money
Is one of your New Year’s resolutions to save more funds for the future? It should be a priority for your business as well. Did you know blogging as a marketing tool costs 60 percent less than traditional methods? By adding blogging to your marketing plan, you can save money and gain visibility.
Learn how to determine what your identity is and how to position it in this article.
What do you think of when you hear the words “brand positioning” or “corporate identity”? When it comes down to it, your company’s brand strategy needs to be more than a catchy name and bold logo. You need to determine what your identity is and let that affect how you share your business with your customers.
Finding Your Corporate Identity
Brand positioning really starts with finding your corporate identity – how you want people to perceive your business. When people think of your company, what words do you want to come to mind? For example, what do you think of when you hear the word “Google”? Thirty years ago, you probably thought it was gibberish, but today as one of the leading search engines, Google is often used as a verb! Continue reading
Is your company socially responsible? Find out how it affects your brand and ways to incorporate it into your marketing strategy in this article.
If you’ve tuned into any news sources recently you’ve heard about Hurricane Harvey and the devastation it has caused so far, similar to the destruction by Hurricane Katrina in 2005. Already, tens of thousands of people have lost everything from the storm and the numbers are climbing as it continues to drop historic amounts of rain days later.
With thousands of people needing basic supplies, food and water, organizations are coming together to offer their assistance. While these disasters are awful and heart wrenching to witness, they provide a time for businesses to evaluate and put into play a social responsibility policy. Continue reading to learn how being socially responsible affects your brand’s image and ways you can use content marketing to help.
What is Social Responsibility?
Social responsibility is the accountability organizations and the individuals within them have to the greater good of society. It is about businesses giving back, building communities and making a positive difference in people’s lives beyond the products or services they offer, without expecting anything in return.