The importance of networking and how it can help grow your business.
According to Business Insider, networking is one of the most valuable uses of time and has the potential to give more than financial value in return. Networking events are often free and filled with like-minded business professionals. The importance of networking goes beyond just a couple of reasons. Among the most significant are that networking:
- Leads to new and future business opportunities.
- Allows you to learn from more experienced entrepreneurs.
- Helps form and maintain a strong contact base.
Even if you are not actively looking for a job, networking can help if you decide to do so in the future. Jan Vermeiren has 26 reasons to network for yourself and your business. Among them are meeting new prospects, meeting people that could connect you to the right person and creating word of mouth publicity for your business. Other reasons for networking in addition to his list are:
- Shared knowledge – we have all heard of it and it really is true. Knowledge is power. The more people you connect with the more information you can attain and share with everyone else. You never know when it might come in handy.
- Support – networking, like I mentioned above, can connect you to like-minded people, ,meaning other professionals who know what you are going through and can offer advice.
You know the importance of networking, but how do you go about doing it now? Ask Men offers 22 Ways To Network Like A Pro. This list covers it all, from the essentials like having a nice pen, to having a plan and picking your targets. There is more to networking than just showing up to the event. Simply handing out your business card is not enough. Other tips to networking include:
- Be respectful of the other person’s time.
- Do your homework and ask questions. Asking questions shows your interest and knowledge, and most importantly helps others take you seriously.
- Keep how you can contribute in mind. No one wants to connect with a taker; it’s a two-way relationship.
If you have trouble networking, take a friend or colleague to help ease the nerves. You can start small by volunteering; this can help in building your connections. The most important thing is to start networking. No matter how small you start.
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Image Credit Sean MacEntee