As a publicist in my 20s, I have learned that taking advice from those older, smarter and wiser than me is not only incredibly inspirational, it saves me a lot of time and frustration. The same principle can be applied to a business’ social media campaign. There is no point in wandering around hopelessly trying to figure out what will work for your business when you have so many successful examples right at your fingertips. As you go into 2014, take a look at these epic social media campaign wins from 2013.
Cleverness took the win in 2013.
1. Best Tweet
Do you remember the half-hour blackout during the Super Bowl? For social media enthusiasts, this very clever tweet from OREO might stick in your mind more than the game: “You can still dunk in the dark.” This tweet by OREO took advantage of a major event where they knew everyone would be plugged in. The phrase was retweeted over 15,000 times in one hour.
2. Best Viral Facebook Social Media Campaign
2013 saw a groundbreaking stand to the Supreme Court when a lot of Facebook profile pictures were replaced with an equal sign; a result of the Human Rights Campaign toward marriage equality. More than 2.7 million Facebook users changed their picture that day. What can you learn from this? Taking a stand can be tricky but if it’s something you and/or your company believes in, then go for it!
3. Best Viral Video Campaign
Be honest: When was the last time you really considered Grey Poupon mustard? It might not have been your first choice; that is until you watched the epic aristocratic commercial bringing the decadent condiment back to life from 1981. Why did this video work? It was hilarious and appealed to every audience. Don’t be afraid to revamp and older product or idea. People love classic products paired with a modern social media campaign targeted to multiple audiences.
It’s likely that your social media campaign will not be perfect the first time around and that’s okay. Take notes from those who’ve succeeded before you and save yourself a lot of frustration and wasted energy.
Photo Credit: nicoleleec
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