Small businesses love social media for digital marketing!
Small businesses can benefit tremendously by using digital media as part of their business strategy. Maintaining a strong digital footprint online is achieved by keeping active social media accounts and updating them consistently with relevant information using a social media plan. In addition to social media platforms, websites are a fantastic way to keep a digital presence and expand business by effectively using search engine optimization that allows current and prospective customers to easily find information online.
Small Businesses & Digital Marketing – 4 Ways To Have a Strong Digital Footprint
1. Encourage Engagement: Drawing traffic is a vital aspect of implementing an effective social media plan. By motivating followers and online audiences to engage with your digital marketing efforts, small businesses can leverage engagement so information is spread organically from peer to peer.
2. Optimize Content: Creating content that is engaging is important, but practicing efficient search engine optimization is what will ensure your content is found on search engines like Google, Yahoo and Bing. Before publishing content online, be sure that it contains current keywords that users are searching for relating to products or services offered by your small businesses.
3. Be Strategic: While using search engine optimization is essential to content being found, making sure content is implemented in a strategic manner is equally as important. Things to consider with digital marketing include researching the best time of day to post content, the most successful types of content for different platforms and adhering to a schedule to maintain consistency.
4. Hire an Expert: Running small businesses is time consuming and owners might find themselves unable or unknowledgeable about developing and implementing a successful social media plan. Consider hiring an expert who specializes in media, public relations or search engine optimization, as they know the most about digital marketing practices.
How do you use digital marketing in your business strategy to maintain an online presence? Three Girls Media is passionate about serving small businesses seeking advice on developing a social media plan or improving their search engine optimization. Contact us today to schedule a complimentary consultation!
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Special Offer: Complimentary Consultation
Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!