Using social media well takes a certain number of resources, including the time and energy to maintain your pages or the cost of hiring someone to do it for you. This leads us to two questions we often hear: What’s the ROI of social media? Is it really worth it?
Breaking Down Social Media ROI (Return on Investment)
Determining social media ROI can be tricky. It’s tough to put specific dollar values on activities that are measured qualitatively, such as brand building, community building and customer service – three areas social media management positively impacts.
But still, there are ways to try to measure your efforts.
Social media management is often best measured in terms of audience reach, engagement and sentiment. Take a look at how many people are liking, commenting on and sharing your posts. Are the interactions positive? Look at the numbers over time. Is there a steady increase?
Still, there’s more to social media ROI than just looking at your Facebook or Google+ analytics. Your activity on social media networks positively impacts your business’ search engine optimization (SEO), which is vital for potential customers to find you online! As this infographic explains, “Links and social signals that come from social media activities are highly correlated with top search engine rankings.”
Measuring ROI of Social Media
So how can you effectively measure your social media ROI?
- Keep a close eye on your Google Analytics. Check this data on a regular basis and ask yourself: Are your unique visitors per month increasing? What websites are they coming from?
- Ask every single customer if they’ve seen your social media pages. This takes a lot of diligence and of course, is more difficult to accomplish if you primarily conduct business online.
- Promote certain posts. Networks like Facebook allow you to promote your posts for a small fee. In addition to making your updates more visible, this provides more concrete data for you to consider as you think about your social media ROI.
Want to know more about ROI or social media and how you can use your pages more effectively? Contact us to set up a complimentary 30-minute consultation! We’re happy to provide suggestions tailored specifically to you and your business.
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Three Girls Media, Inc. is a public relations and social media management agency founded in the heart of California’s Silicon Valley with a team in the Seattle area. We love working with small and emerging companies across the nation to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific marketing needs.
Call 408-218-2391 or Contact us today to arrange yours!