Can you think of any public relations lessons from the show Survivor?
Today’s blog post shares 3 public relations lessons from the show Survivor. While the show doesn’t have the same amount of hype it had the first few seasons, Survivor still has a very loyal following, and for good reason. As I watched the first couple of episodes this season, I started thinking about how Survivor has continued for so long and continued to keep viewers engaged. Here are 3 lessons I came up with. These takeaways can be applied to your public relations campaign, too!
3 Public Relations Lessons from Survivor
- Stay true to your brand. Every season of Survivor has a basic structure. 20 castaways are placed in a remote location and forced to work together to find food, build shelter and compete in challenges. They start voting people out one-by-one and, in the end, the final competitors ask those they voted out to pick them to win a million dollars. Regardless of the variations the show’s creators come up with each season, the basic structure was the same in season 1 as it is now, in season 31. Regardless of the creative public relations ideas you come up with, it’s extremely important to stay true to your brand!
- Add a new twist. Each season of Survivor includes a new twist. Sometimes they have loved ones compete against each other in separate tribes. Other times they bring back past competitors. They even have unexpected surprises in the game, such as sending a group to tribal counsel without giving them time to strategize together about who they’ll vote out. Think about ways you can give your public relations strategy a new dose of creativity. Maybe try pitching a completely fresh angle to an alternate segment of media targets, or focus on adding engaging images to your social media pages. Don’t be afraid to try something completely new and different!
- Listen to your fans. This season of Survivor, the producers gave the fans control of the show by allowing them to choose which past competitors they wanted to see play again. Think about ways you can listen to your fans. From studying your social media and website analytics to see what visitors and followers are most interested in to answering questions in a helpful and timely way, make sure you’re taking the time to listen to what clients, readers and potential customers are telling you. It will make a huge difference in your public relations campaign!
Have you watched Survivor recently? Can you think of any public relations lessons to add to my list? Share them in the comments below!
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