An easy way to keep your audience engaged is to plan your social media content relevant to the season! Each season brings different topics, like weather and holidays, that you can use to better connect and relate with your viewers.
Don’t forget, that as the days are short and your followers’ schedules are busy, adjust your posting times! People are more likely to be online in the evening on a chilly night vs. a warm summer’s evening where they could be out enjoying the fresh air. Because if your viewers are anything like me, they prefer to go outside when the weather is in my favor! Woof!