How To Grow Your Business Exponentially With Content Marketing

How To Grow Your Business Exponentially With Content Marketing

At Three Girls Media, our bread and butter is content marketing. We help grow all types of businesses through curating, designing and posting content with SEO in mind. Have you been thinking about taking the plunge into social media posting, blogging and advertising to grow your business? If so, our newest content marketing packages are a great place to start. 

 

First, let’s go over the benefits of the services we offer in each of the packages.

 

The Benefits Of Blogging 

 

It’s crucial for businesses to direct people to the place where they can sell their products and services. Your website is what lists everything a potential customer needs to know and where they will ultimately go to purchase from you. It’s plain and simple: Blogging is a tried and true way to drive traffic to your website through content marketing. Why is this? Search Engine Optimization.

 

According to Hubspot, “Every time you write a blog post, it’s one more indexed page on your website, which means it’s one more opportunity for you to show up in search engines and drive traffic to your website in organic search.” 

 

When someone looks up a topic related to your business, the goal is to guide the search engines to put your webpage at the top of the results. More blog posts and a consistent blogging schedule equals a better chance of popping up at the top of a potential customer’s search.

 

Additionally, blogging shows you’re a thought leader and expert on what you’re offering. For example, on the Three Girls blog, we have thousands of blog posts covering every aspect of marketing, public relations and media communications. If someone is curious about a topic related to one of these categories, they’re likely to find something about it on our website. You want to show your customers that you know what you’re talking about and that’s why blogging has proven to be such an effective aspect of content marketing.

 

The Benefits Of Organic Social Media Posting

 

In this day and age, it’s a common practice for businesses to have a social media presence on a variety of platforms. Customers have proven that it’s important for them to connect with, and have access to, the companies they purchase from. 

 

Posting consistently to social media can boost brand awareness, provide transparency, allow you to connect more with your audience and overall, generate sales and leads.

Social media network interactions concept with icons of comments

Organic social media posting has proven to be necessary when it comes to content marketing.
Make sure to take advantage of all the free aspects of social media.

Being consistent with your posting is the key to maintaining high engagement on social media. An article from Hootsuite put it simply, “If you’re not taking advantage of social media, you’re missing out on a fast, inexpensive, and effective way to reach almost half the world’s population.”

Organic social media posting is absolutely key when it comes to content marketing and that’s exactly why we consider it a top priority for our clients.

 

 

 

The Benefits Of Social Media Advertising

 

Social media advertising is a way to directly target the audience you want to reach. Typically, social media platforms also provide an accessible way to advertise businesses with all types of budgets. You’re able to input the exact demographics you want to advertise to and see analytics on how well those ads perform. 

 

According to an article by Strike Social, “For the most part, it’s more cost effective to advertise on social media platforms over other digital sites. The average cost per click on Google Adwords is $2.32 across all industries, but for a targeted boost post on Facebook or Pinterest, you can pay as little as $0.12 per click. Social media makes earning traffic quick, easy and affordable.”

Two women sitting around a table discussing advertising strategy holding a tablet

Social media advertising is a great way to target the exact customers you want to reach,
and when it comes to content marketing, that should be your number one goal.

Social media advertising enables you to define your goals. Want to drive traffic to your website? Include a link to a landing page in your ad. Want to direct customers to purchase a specific product? Add a link to the exact page where they can do just that. This is a huge benefit because you’re able to customize your ad to meet your goals.

 

You can also choose which social media platform to use for advertising based on who you want to target. For example, if your target audience skews younger, you can advertise on Instagram. If your target audience skews older, you can advertise on Facebook. There are many different types of social media ads, but in our content marketing packages, creating effective, compelling single-image ads is what we offer.

 

Luckily, with our content marketing packages, we do all the hard work and all you have to do is sit back and watch your business grow.

 

The Benefits Of Using Hubspot For Content Marketing

Diverse group of coworkers working together to simplify workflow with sticky notes

Simplifying your workflow makes content marketing much more straightforward,
which is why we recommend a platform like Hubspot.

Hubspot is an excellent way to implement all your marketing and sales initiatives onto one platform. According to an article from Struto, “HubSpot is a comprehensive inbound marketing and automation software platform that allows businesses to execute, manage and measure all their inbound marketing activities. Essentially, it’s everything you need to run successful campaigns with no hassle.”

At Three Girls, we utilize Hubspot for a variety of our marketing tasks and all of our sales processes. We recognize how helpful the platform is and have included it within our packages. Our Tier 1 and Tier 2 Packages include the free subscription of Hubspot’s CRM and our Tier 3 package includes the CRM starter subscription on Hubspot.

 

Now That You Know The Benefits Of These Services, Let’s Talk Specifics

 

All of these services, in combination with one another, provide your business an immense opportunity to grow exponentially and connect with new customers. However, every business has different budgets, needs and goals. This is why Three Girls crafted three tiers of content marketing packages to suit all types of businesses.

 

Our Content Marketing Packages Include:

 

Tier 1: $550 per month

  • 3 social media posts a week (12 per month)
  • 1 short form blog per month
  • 1 single image ad to run on Facebook and Instagram per month*
  • Subscription to the free version of Hubspot

 

Tier 2: $1,050 per month

  • 5 social media posts a week (20 per month)
  • 2 short form blogs per month
  • 2 single image ads to run on Facebook and Instagram per month*
  • Subscription to the free version of Hubspot

 

Tier 3: $1,450 per month

  • 7 social media posts a week (28 per month)
  • 2 short form blogs per month
  • 2 single image ads to run on Facebook and Instagram per month*
  • Subscription to the Starter version of Hubspot

*Video ads may be substituted for an additional cost.

We offer discounts when you sign up for a 6-month (5% off) or 12-month (8% off) contract!

 

All packages include content creation only; the client is responsible for posting the content. All blog articles will be between 300-500 words. Social media posts include content curation, copy and graphic design or video creation.

 

Click here to go to our Content Marketing Packages For Every Budget webpage to learn more.

 

Ready To Move Forward?

 

Whatever level  your content marketing needs are, the Three Girls Media team has the skills to help. Our new tiered levels of content marketing services are simply the latest innovation in how we are working to meet businesses where they are and provide the expertise that they’re looking for. If you’d like a more tailored approach, Three Girls can also customize our services on an a la carte basis to best fit your business’s needs.

 

Interested in working with Three Girls Media and signing up for our month-to-month content marketing packages? Contact us now to set up a free 30-minute consultation with our CEO, Erika Taylor Montgomery. We look forward to hearing from you!

 

Special Offer:

Sign up for a complimentary consultation during April and receive a Content Calendar valued at $475!  We offer a 30-minute phone consultation with our CEO, and can answer your questions and discuss your specific marketing needs - no strings attached. Call 408-218-2391 or contact us today to arrange your consultation!

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