Influencer marketing is a highly effective strategy that has been on the rise over the past decade, with most of its growth occurring in the last couple years. This marketing collaboration between brands and influencers is expected to reach an astronomical $16.4 billion this year alone (up from $9.7 billion in 2020 and $13.8 billion in 2021). With a return on investment of $5.78 for every dollar spent, it’s not surprising that the vast majority of marketers are looking to increase their influencer marketing budgets in the next year. But what exactly does influencer marketing for your business look like and how is it done?
Three Girls Media, Inc.’s CEO, Erika Taylor Montgomery, seeks to answer these questions and more in the webinar “Everything You Need To Know About Influencer Marketing For Your Business.” In this webinar you’ll learn:
- Why you should invest in this strategy
- What defines an influencer
- Types of influencers
- Steps to creating an influencer campaign
- How to measure success
- And more!
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