Staying consistent with your content marketing and PR branding can be difficult. In this blog post we discuss simple tips to maintain your brand image online and offline.
Create A Detailed Design Language To Keep Your Branding Consistent
One of the first things you need to do when trying to create consistent branding is to formulate a detailed design language for all media. This means detailing how your logo should appear against different backgrounds, which colors, fonts and appropriate imagery to use and how the brand should be presented.
A detailed design language will help you maintain a consistent look for your content marketing and PR. When you need to work with companies like Three Girls Media to create a set of document folders, letterheads and other items for an event, you won’t have to explain everything from scratch. You can simply send details about the brand’s design language, and you’ll get consistent results every time.
A visual style guide is also a handy tool for online publications. The idea here is to avoid having to explain the details about your brand and how it should be presented for a more consistent appearance and branding on different media.
Thoroughly Integrate Your Branding In All Aspects Of Your Content Marketing And PR
Your brand should appear as more than just a logo and tagline. It needs to be integrated with other parts of your PR and content marketing efforts. The way press conferences are held, how you present yourself to news outlets, vendors and clients, and of course the way you connect with stakeholders should also represent your brand in a positive way.
Take the voice of your business as an example. Do you want your brand to be friendly? Are you trying to present your company as a formal and professional one? Depending on which goal you’re trying to achieve, you can develop a voice – a way of communicating – for your brand.
Articles for a friendly brand can be written from a very personal perspective. Instead of presenting the brand first, these articles can take the point of view of those behind the brand. The way you answer phone calls or the signature at the end of your emails should represent the same voice. The same goes for the tweets you send or the Facebook posts you publish.
Let Three Girls Media Help With Your Company’s Branding
Maintaining your brand image online and offline is all about consistency and integrated effort. With strong brand guidelines, a design language to follow and a voice to help direct communications with other parties, maintaining a strong and positive brand image should not be a problem.
If you’re struggling to create a consistent brand image for your company, Three Girls Media can help! Contact us for a complimentary, 30-minute phone consultation to discuss the specifics of your business and what our team of content marketers and PR specialists can do for you!