According to Statista, over 4.26 billion people use social media worldwide, with that number projected to grow to almost six billion by 2027. That’s a lot of people who can potentially see your company’s social media updates — but how do you get them to listen? Before you begin you need to fully understand the rules of engagement for your specific target audience. Like many things, social media is easy to use, but getting people to pay attention to what you say is an art. This blog post discusses six ways to persuade your audience to take note of your social media updates.
- Make It Count
Let’s be realistic. Not every social media post is going to attract hordes of attention. However, you do need to make every post count. Each update needs to relay a message to your social media following, whether it is something that promotes your brand or something that gets people talking. It needs to provide your consumers with quality information, so be clever with your words. Social media followers don’t have the time or the attention span to read through several paragraphs. Make your posts short, sweet and to the point.
- Don’t Just Focus On The Popular Sites
Believe it or not, social media isn’t just made up of big-name networks such as Twitter, Facebook, TikTok and Instagram. Though they are quite popular, they are just a few of the many social media sites out there. Just because you hear everyone talking about them doesn’t mean these networks will fit with your company’s target audience. To really get the most out of social media, you need to understand what each platform is about, how consumers are using it and why consumers and businesses are active on it. Only after this can you see which platform fits your business’s goals. Do your research and find out where you can target your social media efforts to get the most return on investment.
- Don’t Overdo It
There is such a thing as overdoing it on social media. Feel free to share pictures of company events, post about new product launches and share any upcoming news, but don’t clog your audiences’ feeds with unnecessary information. Consumers will start ignoring you if they feel bombarded with information, and you may even lose followers.
- Listen To Your Audience
A key part of business-to-business and business-to-consumer communication is two-way engagement. If somebody asks you a question or messages you on a social media channel, it’s important to respond in a timely manner. If something negative or inaccurate is posted, apologize, offer a solution or clarify the discrepancy. Listening to your audience is key to getting people to pay attention to your posts. Remember social media may feel like a one-way street at times, but it’s not.
- Analyze Your Results
There are many social media analysis programs out there to help you learn what is working for your company and what is not. By observing what works and what doesn’t, you can tweak your posts to better suit your target audience.
- Be Patient
Lastly, be patient. Growing your audience and followers takes time. It doesn’t happen overnight. It truly is like a relationship; you need to gain their trust in order for them to stick with your brand.
Do You Need Help With Your Social Media Marketing?
If you struggle to come up with fresh, creative posts for your businesses, contact us at Three Girls Media. Our talented team of content marketers is here to help. We offer a complimentary no-obligation consultation to discuss the specific needs and goals of your business.
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