When it comes to setting goals for your business, marketing with social media might be quite low on your priority list. However, marketing through Facebook, Twitter, TikTok and other social media avenues can connect you to your audience and ultimately lead to a measurable return on your investment. This blog post discusses three reasons you should consider using social media to market your brand.
- Social Media Connects You With Your Target Audience
Today more than ever, business moves at a fast pace. While in the past communication between clients and customers might have taken place over a period of days over the phone or in person, we now see messages rapidly exchanged within minutes and hours. News and updates also seem to travel at an accelerated speed. Nowadays, a single day can bring greater challenges and opportunities than your business once witnessed over several days and weeks. With this speed of life in mind, a company must evaluate their strategies daily and ask themselves, “How is our brand relevant on today?” Oftentimes the answer comes from social media. Facebook, Twitter, Instagram and the like are powerful tools that instantly bridge the connection between your audience and your brand in infinite ways, from relating to global trends to speaking with customers (individually and as a whole).
- Social Media Can Provide Inspiration
There’s more to social media than timely communication. Over the course of weeks, your social media profiles will tell a story that extends beyond the limit of a day to reveal the true value of your business. Your social media tells tale of your company’s ups and downs, significant goals reached and what’s to come in the future. Over time, social media becomes a published testimony of your company’s brand and goals — the best part being that it’s ready and waiting for new customers to read through at all times! The result is a powerful way to inspire your users and clients while simultaneously inviting them to join in your branding story.
- Social Media Growth Is Measurable
The fruits of your social media efforts are measurable. When you actively engage your brand on Facebook, Twitter and Instagram you can analyze which content spoke to your audience. This translates into powerful market research that can guide future content and goal setting. Additionally, your company will also be able to compare the amount of social media followers you have gained to the number of products or services sold. Did a thousand more people like your last campaign? Or, better yet, was that content shared via social media? If the answer is yes, then you’ll be able to see how those shares and likes translated to financial gains.
Connecting, inspiring your existing customers and clients, and measuring results is key to remaining relevant in today’s business world. If you’re ready to dive into social media marketing, contact us today. We offer a complimentary 30-minute consultation to answer questions and discuss your specific marketing needs — no strings attached! Reach out today to arrange your consultation.