Photo Credit: Bruce Clay Inc.
Google+, the social media network attached to one of the world’s leading tech giants, is much more than a platform for your best friend to show pictures of her aunt’s dog’s girlfriend’s puppies. It can be a tool to effectively and strategically grow your business online.
Social media platforms in general have great potential in business, but with Google controlling well over 70% of the Internet searches with their search engine and YouTube, Google+ could connect your business with new and fresh demographics that have otherwise been left untouched.
Know the tools:
Google+ comes with a handful of unique tools and features that other platforms do not offer; understanding these tools as they continue to emerge will undoubtedly impact the success of any campaign.
- Circles: Google + allows for the creation of social subgroups called ‘circles’ that you can create for current clients, past clients, prospective clients, business associates and various networking colleagues, just to name a few. These circles will aid in the appropriate dissemination of information by allowing you to pick and choose which groups and which demographics can view the information you are placing online.
- Hangouts: Google + offers a free and convenient way to video chat with groups of people with their Hangout feature. These hangouts make long distance meetings that would otherwise be over the phone easy and convenient. This is a popular feature for client and staff meetings as well. Google Hangouts are free and you can have up to 10 people at a time participate in a hangout.
- Search Priority: Google gives search engine priority to posts from Google + pages, this means that when individuals search terms that are used within your posts it will pop up in Google’s results. This makes keyword usage especially important in your Google+ posts.
Know who is best:
Appoint or hire one or two individuals who can represent your brand or business effectively online. Be sure to choose someone with knowledge of your goals and your desired voice, as well as extensive social and writing skills.
Use the feedback:
Google+ is like any other social media platform in the sense that a strong following can provide insight from customers and consumers that is valuable for company growth. Be sure to pay close attention to the sentiments of your followers and apply their thoughts to your future strategies.
Google+ allows your company the chance to be perceived in a positive and personable light. Be sure to use the platform as a resource for growing both your brand and business. Plan effectively and map out the ways you will use the platform to reach your fans. Here at Three Girls Media & Marketing we specialize in social media management and are happy to help you connect and grow with Google+. Contact us today; we are ready to help spread the news about you!
Special Offer: Three Girls Media & Marketing Inc. loves working with small and emerging companies to raise their brand awareness and name recognition. We offer a complimentary 30-minute phone consultation with our CEO and can answer your questions and discuss your specific brand marketing needs. Email info@ThreeGirlsMedia.com to make your appointment today.