Infographic: The Success of Social Media

Infographic: The Success of Social Media

No matter the size of your business, social media is the perfect tool for success. How can social media can be used to help companies connect with customers around the world?  The following infographic shares fascinating facts about its value! Here are just a few of...
Effy Says…Use Color in Your Content!

Effy Says…Use Color in Your Content!

As a dog, I don’t see as many colors as people do. I love a colorful wardrobe though, and still use lots of colors in my social media because I know people love color! Try using vibrant, diverse color selections to attract people to your content. It works for this...
Video: Avoid the “One and Done” Approach

Video: Avoid the “One and Done” Approach

Each social media platform is unique and requires individualized treatment. Simply writing one update to post across all platforms won’t do you any favors. CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley explain why you should make the effort...