by Erika Montgomery | Jun 29, 2018 | Marketing
Memes have become an integral part of communication on the internet. Even if you’re not sure exactly what a meme is, you’ve probably seen dozens of them on your social media channels today alone. They are a huge part of internet culture; an increasing number of brands...
by Erika Montgomery | Jun 22, 2018 | Marketing
Do you know what a boilerplate is and why you should have one for your business? Learn why they are important in your public relations and marketing efforts and how to write for your organization. What is a Boilerplate? A boilerplate is a ready-to-use content you can...
by Erika Montgomery | Jun 18, 2018 | Marketing
A few months ago, we touched briefly on one of 2018’s hottest marketing trends: influencer marketing. In the golden age of social media, your target audience is more likely to listen to the opinion of their favorite social media star than a stuffy traditional...
by Erika Montgomery | Jun 15, 2018 | Digital Marketing
Videos are one of the most effective channels for customer engagement. One study shows that potential customers are 85% more likely to buy a product if they have watched a product video. The challenge for brands, however, lies with making sure that your videos stand...
by Erika Montgomery | Jun 12, 2018 | Marketing
How often should you change your social media ads? Senior Director of Publicity Emily Sidley gives advice on how to keep your audience engaged in this video. Want to learn more about marketing, social media, blogging, and public relations? Check out some of our other...
