by Erika Montgomery | Feb 21, 2018 | Marketing
Research shows the power of visuals in a business’ marketing campaign. According to Hubspot: Visual content is 40 times more likely to get shared on social media than other types of content Almost 50% of internet users look for videos related to a product or...
by Erika Montgomery | Feb 19, 2018 | Marketing
There are new trends nonprofits are adopting on LinkedIn and some of them you might not have expected. LinkedIn has become well known as the gateway for garnering professional connections, but today nonprofits on the platform are finding untraditional ways to use –...
by Erika Montgomery | Feb 16, 2018 | Marketing
Being able to write well is the cornerstone of creating compelling content your audience devours. Generating pieces that get your readers to take action starts with knowing who they are, but there is more you can do to make your information irresistible. Spend time on...
by Erika Montgomery | Feb 14, 2018 | Social Media
Social media can be a significant influence on your target market if you know how to engage with them properly. Unlike a personal account where you can post whatever you choose. A business, however, must curate their posts to attract their audience. You should think...
by Erika Montgomery | Feb 13, 2018 | Marketing
Were you hoping for different results from your business’ marketing plan? Instead of viewing it as a failure, see it as an opportunity to learn and improve! Emily Sidley, Senior Director of Publicity, explains in this video. Want to learn more about marketing and...
