by Erika Montgomery | Apr 20, 2022 | Marketing
One of the biggest, toughest challenges a blogger has is building a loyal audience. You may have your website set up the way you want it and have great things to share and discuss, but unfortunately, as wonderful as that is, it is probably not enough to hold your...
by Erika Montgomery | Apr 13, 2022 | Media Coverage, Public Relations
Despite their similarities, a media pitch and a press release are two very different components of your press strategy. Although most people think of press releases as the bread and butter of securing media coverage in a public relations campaign, the reality is that...
by Erika Montgomery | Apr 11, 2022 | Marketing, Social Media
Social media is a huge driving force in society today — it’s no wonder these companies are constantly evolving and looking to improve their in-app experiences. If you’ve been on Instagram for the last five to 10 years, it’s likely you’ve witnessed countless updates,...
by Erika Montgomery | Apr 6, 2022 | Media Coverage, Public Relations
What is PR and what does PR mean? Well, it stands for public relations, and if you’ve asked these questions, you might be new to the ball game. Perhaps you’re a small business owner looking to make a positive splash with local community members. Maybe you want to find...
by Erika Montgomery | Apr 4, 2022 | Marketing
A content marketer must consider an enormous number of concepts to include in their content daily. Keywords, search engine optimization (SEO), internal and outbound links, balancing promotional and nonpromotional content — it can all be overwhelming at times. As such,...
