by Erika Montgomery | Aug 24, 2013 | Marketing
It’s a “can of corn.” Baseball players and announcers say this when referring to an easy pop-up. Well, selling roasted corn on the cob might not be as easy as catching a fly ball (for some), but I did pick up some good marketing strategy ideas along...
by Erika Montgomery | Aug 23, 2013 | Digital Marketing, Marketing, Public Relations
You hear marketing professionals talk about it like it’s going out of style, but what exactly is “SEO” or “SEM” and how do you even begin to see what kind of difference it is making for your business? These are two questions commonly...
by Erika Montgomery | Aug 22, 2013 | Digital Marketing
Communicating with your target audience about your products and services is a must in marketing a small business. One of the best ways for a business owner to do this is through Search Engine Optimization, better known as SEO. The phrase “improve your SEO strategy”...
by Erika Montgomery | Aug 21, 2013 | Public Relations, Social Media
Social media is undoubtedly this generation’s tool to broadcast opinions of their interests, experiences and concerns. Unfortunately, some of these online sentiments include negative comments. As a business owner, sometimes it can be hard to keep your customers happy....
by Erika Montgomery | Aug 20, 2013 | Social Media
This is a continuation of our social media Platform Profile series. Google Plus and small business marketing: how are they related? The newest player with the big dogs in social media like Facebook & Twitter is a marketing goldmine for your small business, believe...
