by Erika Montgomery | Nov 8, 2021 | Business Tips, Marketing
Personal branding is more than just a 30-second elevator pitch used to introduce yourself. While it is important to quickly and concisely explain who you are and what you can bring to the table, personal branding goes much deeper than that; it is a vital key to the...
by Erika Montgomery | Nov 3, 2021 | Blogging Tips, Marketing
Blogging is one of the most cost-effective and efficient marketing tools available for business owners and entrepreneurs. To effectively use blogging to communicate with your audience and drive traffic to your website you need to understand some important do’s and...
by Erika Montgomery | Nov 1, 2021 | Public Relations
Each public relations agency offers different services and strategies to help your company succeed. When you’re looking for a public relations company to represent your brand, you want a firm that is going to be a good fit for your corporate culture, listens to your...
by Erika Montgomery | Oct 27, 2021 | Marketing
When you think of the word “branding,” what comes to mind? Maybe you think of logos you associate with a popular company, such as two golden arches that create an “M” or a curved check mark widely known as a “swoosh.” If you guessed McDonald’s and Nike, you’re...
by Erika Montgomery | Oct 20, 2021 | Media Coverage, Public Relations
In my career before public relations, I had the privilege of working for a variety of news stations across Washington state. One of my many duties, which I both looked forward to and dreaded at the same time, was sorting through literally thousands of media pitches...
