by Erika Montgomery | Oct 8, 2011 | Media Coverage
Debbie’s Rugelach reviewed on The Celebrity Cafe: “Handmade dessert lovers are sure to be intrigued by Debbie’s Rugelach, a Kosher-certified pastry that is free of preservatives and artificial...
by Erika Montgomery | Oct 3, 2011 | Public Relations
There are lots of cassette tapes out there with terrific information on them, but if you can’t find a tape player they might as well be blank. The same is true for your important message. In order for your announcement to be printed in the newspaper, mentioned on...
by Erika Montgomery | Sep 29, 2011 | Public Relations, Three Girls Media
You’re brainstorming your communications and marketing strategy and the word “publicist” comes up. What is a publicist, and how does a publicity specialist help your company’s communication strategy? “Publicity” is a specialized field, in which...
by Erika Montgomery | Sep 28, 2011 | Marketing, Public Relations, Three Girls Media
It is important to understand what public relations is, and what it is not, so you can take advantage of different facets of marketing to ensure success. Every entrepreneur or business has a fixed, or at least finite, budget for “marketing.” Knowing which...
by Erika Montgomery | Sep 22, 2011 | Marketing, Three Girls Media
What is marketing? Here’s a great example. In 1979, before Masaru Ibuka and Akio Morita’s Sony Walkman™ burst on the scene, people were not strolling about gravely pondering, “Wow, what I’m really missing right now is portable, high-fidelity personal sound!” These...
