by Erika Montgomery | Dec 16, 2020 | Digital Marketing
It’s no secret the future of social media is video content. According to HubSpot, more than 50% of people prefer to watch videos over consuming other media content. Whether that be a live or on-demand video, you need to know how to film video and where to upload...
by Erika Montgomery | Dec 15, 2020 | Public Relations
What makes a press strategy successful? Landing high-quality media coverage through media pitches requires a lot of research, carefully crafted messages and well-timed follow up. If you haven’t seen success, there may be some easy fixes! In this episode of Two...
by Erika Montgomery | Dec 14, 2020 | Marketing
If you’re a fan of Seinfeld or Curb Your Enthusiasm, you’re probably familiar with their proclivity to debate social norms, such as whether or not you can ask a “low-talker” to repeat themselves (devoted Seinfeld fans will recall this is how Jerry winds up in the...
by Erika Montgomery | Dec 12, 2020 | Marketing
At Three Girls Media, we’re big believers in using data, analytics and other forms of business intelligence to track our clients’ success. A useful metric often used to measure marketing success is conversion rates; that is, what percentage of engagements converts to...
by Erika Montgomery | Dec 9, 2020 | Marketing
One of the most common digital marketing goals these days is to measurably increase online visibility. Whether your customers buy on your website or at your brick-and-mortar store, a strong internet presence helps consumers find, learn about and ultimately purchase...
