by Erika Montgomery | Mar 11, 2020 | Social Media
I’m sure you hear it over and over again –post regularly on social media to leverage the power of your following, create brand ambassadors and increase your company’s name recognition online. Posting updates on social media is one thing, but publishing strategically...
by Erika Montgomery | Mar 9, 2020 | Social Media
Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your target audience. However, many brands often overlook creating a social media crisis plan;...
by Erika Montgomery | Mar 5, 2020 | Digital Marketing
How well are you defining your target audience? In this week’s video, CEO Erika Taylor Montgomery explains why it’s important to establish a target audience, and how to make sure you’re reaching the right people. [getCallout...
by Erika Montgomery | Mar 4, 2020 | Marketing
For your content marketing efforts to be effective, you need to share a crystal clear message with your target audience. How do you do this? Whether you’re crafting a strategic blog post, developing an insightful white paper or even creating a video script, powerful...
by Erika Montgomery | Mar 4, 2020 | Digital Marketing
When starting, growing or even just maintaining a business, finding and retaining an audience and customer base is paramount. A good marketing strategy will contain various forms of audience communication that supports positive interactions without pestering your...
