by Erika Montgomery | Feb 20, 2020 | Social Media
Social media can be used for more than just keeping in contact with your friends. In this week’s video, Erika Taylor Montgomery explains how to use social media to boost your marketing. [getCallout...
by Erika Montgomery | Feb 19, 2020 | Public Relations
You likely know your business needs marketing and public relations, but how much should you budget for it? Marketing & PR Firm vs. In-House Marketing & PR First of all, are you going to hire an outside firm or bring on a full-time employee to manage your...
by Erika Montgomery | Feb 13, 2020 | Digital Marketing
Podcasts are insanely popular, but is your business taking advantage of them? Podcasts can your brand get more exposure and help you reach a new audience. In this week’s video, Erika Taylor Montgomery reviews how to pick the right podcast for your brand. ...
by Erika Montgomery | Feb 12, 2020 | Marketing
When it comes to your business’ marketing strategy, one of the best investments you can make is hiring a team of expert content creators and managers. Why is content marketing so important? As Lyfe Marketing explains: Content marketing’s conversion rates are about six...
by Erika Montgomery | Feb 10, 2020 | Digital Marketing
Video content is a powerful tool for online storytelling and digital marketing, but if you just start creating content without planning, you may find it more challenging than anticipated. To help ease the burden, I have compiled 10 steps to help your video...
