by Erika Montgomery | Jan 15, 2020 | Marketing
Content marketing has been proven time and again to be a useful strategy for reaching potential customers. To do it well, your content creation needs to be on point, and a big part of that is writing in a way that connects with your target audience and clearly shows...
by Erika Montgomery | Jan 13, 2020 | Marketing
This article was originally published on April 14th, 2016. Social media marketing tactics provide a wonderful opportunity for your company to connect with customers, reach a new demographic and grow your client and fan base in a way that traditional brick and mortar...
by Erika Montgomery | Jan 6, 2020 | Social Media
Have you heard of TikTok? The first time I was asked, I thought of the Ke$ha song. Or a clock. But of course, the two words combine for a new meaning now – especially for brands that want to stay relevant with their social media strategy. What is TikTok? TikTok allows...
by Erika Montgomery | Jan 1, 2020 | Digital Marketing
A version of this post originally ran in May, 2018. Are you looking for exposure for you and your business? You may want to consider going after podcast or online radio show interviews. These are often-overlooked avenues to gain publicity and name recognition, in...
by Erika Montgomery | Dec 30, 2019 | Digital Marketing
As the New Year is upon us, it is clear that content creation is the way of the future for online business. We can safely say that creating high quality, custom content will become more important moving forward – but just like everything, it will also continue to...
