Check Out The Latest Marketing Tips, Tricks And Insights From Our Team
Infographic – The Domination of Mobile Ads: Trends and Statistics
When is the last time you saw someone with a cellphone that wasn’t smart? According to a study from the Pew Research Center, 77 percent of the US population owns one and uses it for 60 percent of all social media activities. Those numbers have marketers sitting up and...
Effy Says… Don’t Make Social Media All About You
Nobody wants to hear someone talk about themselves all the time! A good rule of thumb for social media is 80/20 – make sure only 20 percent (or about one in five) of your posts is self-promotional. The rest of your content should be from other sources, whether...
SlideShare: Why Invest in Social Media?
Why is social media marketing so important for your business? As this SlideShare explains: It is cost-effective It provides authenticity It compliments advertising It fosters your creative voice And more! In addition to the above reasons, research backs up its value!...
Video: Why Do You Need to Invest in Content Marketing?
Why is content marketing so important? As this video explains, it's shown to generate up to three times the leads while reducing costs. Watch this video for all the details. Want to learn more about marketing, social media, blogging, and public relations? Check out...
New Email Marketing Research: Personalization, Punctuation and More!
What’s a good email subject line that can flawlessly carry out desired messages? Well, you might say it depends, but our research shows certain rules should be observed in order to write the best subject line. Omnisend checked every email sent in 2017, and after...
Effy Says… Don’t Give Up!
If at first you don’t succeed, keep writing! Short of going “viral,” there’s no substitute for hard work and patience when it comes to attracting an audience. Make sure you stick to your schedule for content, and research popular keywords for your industry. Eventually...
Infographic: Why Your Brand Needs to Invest in Social Media
Why is it so important for your company to invest in social media marketing? As our newest infographic explains: 92% of marketers say social media is important to their business 90% of marketers say social media efforts generated more exposure for their businesses...
Video: What Should You Pitch to Journalists?
When it comes to pitching the media, what types of stories are they most likely to write about? CEO Erika Taylor Montgomery and Senior Director of Publicity Emily Sidley provide helpful insight in this video. Want to learn more about marketing, social media, blogging,...
Why and How to Include Content Marketing in Your Strategy
This is the time of year brands start planning for 2019. They look at their resources and budget, review previous key performance indicators and research popular trends to wrap into their next strategy. As you evaluate your plan for the coming year, it’s important to...
Infographic: Fascinating and Incredible Instagram Stats, Facts and Figures for 2018
Did you know more than 700 million people use Instagram and 80 percent of them follow a business on the platform? This infographic from Make a Video Hub shares all sorts of fascinating facts such as: Instagram has 58 times more engagement per follower than Facebook...
Effy Says… Keep It Simple Silly!
The easier your content is to consume, the more likely your audience will be to remember it in the future! Short words and bulleted lists are easy on the eyes and won’t leave readers feeling overwhelmed or talked down to. Stay tuned for more of Effy’s insight and...
Video: How Do You Make Your Marketing Visuals Appealing?
It’s no secret that images and videos are important for a successful marketing campaign. But how do you make sure the visuals you’re creating are effective? Senior Director of Publicity, Emily Sidley, shares important considerations in this video. Want to learn more...
How to Set Realistic Content Marketing Expectations
Whether you’re managing your own content marketing campaign or you’ve hired a company to manage one for you, it’s critical you have a clear picture of what results to expect. The truth is there is a sweet spot that is just right with content marketing expectations;...
Marketing Your Business: How to Find the Perfect Name
This post was originally published in May 2013. Last week as I was driving around town, I passed a sign for Mini Skool Early Learning Center. Although I’d driven past it hundreds of times, for some reason it stood out in my mind. I couldn’t help but think, “Why would...
Effy Says… Timing Matters When Scheduling Your Instagram Content
These are some great guidelines, but make sure you try posting at different times of day until you find when your audience tends to be online! Once you know that, you can make sure your content is near the top of their feed when they log on. Stay tuned for more of...