6 PR Lessons from My Friends’ Wedding [Part 1 of 2]

by Erika Montgomery | Jun 2, 2015 | Blogging Tips, Public Relations

This post shares PR lessons we can learn from a wedding. Last weekend, two of my best friends got married in a beautiful ceremony in Eastern Washington. I was thrilled to attend the festivities and while I enjoyed the sunshine and felt the love in the air, I also...

Public Relations & Chocolate Covered Strawberries [PR Tips]

by Erika Montgomery | May 18, 2015 | Public Relations

What does public relations have to do with chocolate covered strawberries? I love chocolate covered strawberries; I even requested them for Mother’s Day. So of course, that got me thinking about how these juicy, sweet, chocolaty bites of goodness relate to PR. Keep...

3 PR Lessons from ‘New Girl’

by Erika Montgomery | May 14, 2015 | Blogging Tips, Public Relations

I recently started watching the TV show ‘New Girl,’ and after enjoying nearly every season on Netflix, I found a few PR lessons I can apply to future public relations work. The show follows the adventures of Jess, a young schoolteacher who was recently dumped and...

Securing Editorial Media Coverage [HARO Tips]

by Erika Montgomery | May 11, 2015 | Media Coverage, Public Relations

Do you want to see your company’s name in the media, but aren’t sure how to make it happen? The good news is there’s a fantastic FREE resource for you: Help A Reporter Out (HARO). It’s a simple concept: Journalists post specific queries about articles, books or other...

4 Ways Public Relations is Like Potty Training

by Erika Montgomery | May 4, 2015 | Public Relations

We recently started potty training my daughter, so it’s no surprise that as I’ve been immersed in the world of big girl panties, accidents and extra laundry, I’ve noticed a few public relations lessons. For anyone that’s crossed this bridge with their kids, here are 4...

3 Public Relations Lessons from the Avengers 2 Press Tour

by Erika Montgomery | May 1, 2015 | Public Relations, Social Media

Over the past few weeks I have become obsessed with the public relations events from the Avengers: Age of Ultron press tour. While most talk show interviews revolve around the same handful of questions over and over again, the cast of the much anticipated movie have...